Amber X wins CES 2021 Award: CyberSecurity + Personal Privacy

We are thrilled to share with you that Amber X has been given the prestigious honor of being selected as a CES 2021 Innovation Awards Honoree for the CYBERSECURITY & PERSONAL PRIVACY category. The CES Innovation Awards is an annual competition honoring outstanding design and engineering in consumer technology devices. Unlike other legacy storage solutions, Amber X now joins an elite group of global products awarded this honor.

What Is Amber X?

Meet Your Intelligent Personal Cloud. Amber X is not just a device it is a complete end-to-end platform that gives consumers complete autonomy over their data and streamlines how you backup, organize and securely share the content of your digital library - safely in a single hub - eliminating the need to have their data spread across numerous digital devices and cloud subscription services, giving users freedom from Big Tech and Subscriptions.

What Makes Your Technology Compelling?

The technology behind Amber X truly differentiates it from legacy storage solutions. Powered by our own distributed cloud service infrastructure, AmberCloud gives users a decentralized peer-to-peer (P2P) connection. As a backup option, we also offer a relay service through a security tunnel for the transfer of data. With P2P, the data is shared directly between the two devices and does not require data to route through a central server. This back-end architecture vastly improves cybersecurity and privacy for consumers. Amber X fully encrypts the transfer of data between devices and also gives users the ability to encrypt data at rest for the ultimate in data protection and control. What makes Amber X most appealing for consumers, is that it is a plug-and-play solution that also features secure login and the ability to authenticate who you share your data with. This ensures your data stays secure and under your control. We also feature on-device Artificial Intelligence algorithms that use facial recognition technology to automatically organize user data. We don’t send this data off to the “cloud” for processing, everything happens on the device and away from prying eyes. This is why we call Amber X the first true Privacy First, Smart Personal Cloud.

How Have You Designed Amber x to fit into my Lifestyle?

Amber X was designed so modern consumers can conveniently share and store photos, video and data while keeping their data safe in their own hands. The company’s unique technology gives individuals full control, security, and ownership of their data along with easy-to-use features and multi-layer protection. The device’s minimalistic design puts secure data storage front and center and makes data privacy the latest home accessory. Having won a coveted Red-Dot Design Award in 2019, the creator of Amber said “The pervasive use of mobile technology creates an unprecedented amount of personal information being backed up to public clouds beyond the control of users,” said Patnas Sutardja, CEO of LatticeWork. “We set out to build a design-driven brand that humanizes technology and makes it accessible for everyday consumers - not just the tech-savvy." To have been recognized by Red Dot is a tremendous validation of our innovative, all-in-one approach.” Amber X is the latest innovation from Sutardja, the serial entrepreneur with more than 300 patents related to semiconductor and storage system technologies.

What Makes Amber X so Innovative?

Amber X was created by Dr. Pantas Sutardja, a world-renowned storage pioneer and co-founder of Marvell Technology Group. Since raising a $13.1M Series A and launching the first generation, Amber One, in late 2019 while garnering coverage from the likes of CNBC, a featured appearance on nationally televised “Squawk Box”, MSN, Forbes and TrendHunter - while also winning a coveted RedDot Design Award - the Amber platform has proven to be a successful ecosystem for privacy conscious consumers and content creators alike, without having to sacrifice convenience. Some of the key innovation features for Amber X include:

• The World's First Personal Hybrid Cloud Platform
• On-Device Artificial Intelligence
• Enterprise level Cybersecurity for Everyday Users
• Expandable Storage Capabilities + All-in-one Media Hub
• More than Just Photo Storage. Amber X is a complete digital life hub.

Amber X enables users to store data locally and access globally - while protecting their digital privacy. With powerful on-board AI algorithms and CPU, Amber X is able to backup data quickly with a built-in 500GB SSD and organize data automatically using facial indexing technology on-device, not off on a third-party public cloud, providing users with next-generation Data Privacy and Security.

Amber X is available for pre-order and ships in February 2021.